As Sponsors of Liverpool FC during their 21/22 nearly-quadruple-winning season, Expedia wanted to show their support as the team travelled to Paris for the Champions League Final against Real Madrid. We tapped into Scouse and team-specific verbiage to speak directly to fans, in the language of a fan. Pre-match OOHs were found across Liverpool and in airports as fans set off towards Paris.

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This was a lot of fun to write and make, even as a Manchester United fan.